Media Paper 1 mock exam - Learner response

 1) Type up any feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: good grasp of of the question- this is your better answer 

EBI : a bit more context (historical and political question etc)of each CSP would be useful 

39/84 D

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:

Q1: 3/8 

Additional points: 

- The iconic look sported by the model is that of the 1950s film star cf. Grace Kelly or Marilyn Monroe - the archetypal post-war blonde bombshell beauty, arguably designed to accommodate the male gaze.

-This advert also deploys an old-fashioned direct mode of address using the iconic

slogan ‘Avon Calling’ and this rather unsubtle form of gender role interpellation is

reinforced by the use of the model’s gaze towards the audience along with the

tagline ‘take time out for beauty’ (presumably from housework) which is

essentially a command or call to action.

Q2: 6/12 

Additional points: 

• ultimately, this form of ‘vintage glamour’ has arguably had some of its original

power to brainwash or oppress women neutralised over time as a result of its

‘reclamation’ by aspects of feminist, post-feminist and queer cultures,

evidenced by contemporary burlesque and drag performances.

- ideas of bell hooks can be applied to this advert with clear evidence of intersexuality- gender representations here cannot be analysed without considering race(and indeed sexuality at points)

Q3: 4/9 

Additional points:

• this is simplistic and ‘tongue-in-cheek’: the jungle is clearly a constructed set and

the Big Game Hunter/colonial adventurer a cartoon character

• the relationship between sex, gender, sexuality and power is transparent/

exposed (deconstructed): this was never ‘real’ always ‘fantastic’

Q4:7/20

Additional points:

• Constructed identity - the ways in which audiences actively and consciously

integrate media content into their own relationships and lifestyles. Here

Gauntlett asserts that modern media audiences are highly literate and have a

heightened sense of agency around whether or not to accept media

representations or perhaps re-purpose them to construct individualised sense

of the world. His Pick n Mix theory of identity rejects the notion that audiences

buy into media representations wholesale.

However, there is also room for students to consider the other elements of

Gauntlett’s theory within their response, namely:

• fluidity of identity - the dynamic nature of representations of identities featured

in mainstream media

• negotiated identity - the balance between the need to conform to wider media

constructs and the subjective desires of the audience

• collective identity - the sense of belonging to a particular group through the

shared experience of engagement with a media text.

Q5.1 :1/3

Additional points:

 B - a desire for the deregulation of media markets

D - a move towards the privatisation of state-owned media interests (eg

telecommunications)

E - a championing of consumer choice above all other considerations

Q5.2 :0/3

Additional points:

• form of organisation (1)

• involves multiple ownership of businesses (1)

• of different paths of the production process (1)

• a way to minimise risk/cut costs (1).

Q6:5/9

Additional points:

• the film-makers made use of an elaborate poster campaign which was

designed to differ by region (eg called The music of my life in South America)

in order to meet the demands and tastes of specific audiences globally

• theatrical trailers of varying lengths were also released with a PG certificate to

make them widely available to a range of potential audiences globally

• the UK theatrical film trailer took up costly advertising slots in cinemas and on

terrestrial TV, and focussed heavily on the nostalgic elements of the film (80s

soundtrack and mise en scène styling) to grab the audience’s attention

Q7:13/20

Additional points:

• Newsbeat was originally created to adhere to the BBC’s (rather patrician)

ethos that a public service broadcaster has a responsibility to provide a

‘high-quality’ and ‘trustworthy’ news service to all sections of society. The

content is now ‘simulcast’ (as a result of budget cuts) to niche audiences

listening on Radio1 Xtra and BBC Asian network as well as Radio 1

-the innovative use of the news bulletin format as a storytelling device

contained compelling ‘real-time’, mock eye-witness accounts from both

experts and ‘ordinary people’

-that said, audience reaction to the product (press exaggeration aside)

suggested that audiences felt able to 'interact' with the product using

back-channel mechanisms eg through complaints to the broadcaster CBS

and the authorities at the time

3) Look at Question 4 - a 20-mark essay evaluating Shirky's 'End of audience' theory. Write an essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 3-4 well-developed paragraphs plus an introduction answering the question planned in some detail.

para1 

refer to the CSP Old Town Road to support their points. Responses in the higher bands will clearly engage with the evaluation of the validity of the ideas and will support their points with effective reference to the CSP.must construct and develop a sustained line of reasoning, which is coherent, relevant, substantiated and logically structured. Gauntlett’s key idea included in the question is:• Constructed identity - the ways in which audiences actively and consciously integrate media content into their own relationships and lifestyles. Here Gauntlett asserts that modern media audiences are highly literate and have a heightened sense of agency around whether or not to accept media representations or perhaps re-purpose them to construct individualised sense of the world. His Pick n Mix theory of identity rejects the notion that audiences buy into media representations wholesale.

para 2 

to consider the other elements of Gauntlett’s theory within their response, namely: Gauntlett’s theory within their response, namely:

• fluidity of identity - the dynamic nature of representations of identities featured

in mainstream media

• negotiated identity - the balance between the need to conform to wider media

constructs and the subjective desires of the audience

• collective identity - the sense of belonging to a particular group through the

shared experience of engagement with a media text.

 

para3 

reference to Old Town Road:

old time road is the ultimate postmodern media text -explicity and knowly playing with idenity and form throughout the video through the construction of the narrative and character 

4) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.

-exam technique and structure 

-practising unseen 

-political/historical context on old town road

-political/historical context on score hair advert 

-linking theorists and making sure that I am naming them correctly