Lara media exam blog

  Introduction and background reading  1) What was the 2015 Oscar controversy involving Zendaya?   But she didn’t become really famous — mainstream famous, you’re-allowed-to-get-away-with-only-using-one-name-because-you’re-just-that-famous famous — until the 2015 Oscars . That was when Zendaya, age 19, happened to appear on the red carpet in a white silk gown, with her hair in dreadlocks — and on E’s   Fashion Police ,   Giuliana Rancic commented , “That hair is swallowing her. I feel like she smells like patchouli oil.” An offscreen (and never-identified) voice added, “Or weed.” 2) How did Zendaya control the narrative of that controversy? Outrage followed thick and fast, with  commenters   across   the internet  decrying the  Fashion Police  segment as racist.   And in the ensuing controversy , Zendaya could easily have let those commenters position her as the passive victim of Rancic’s ignorance. Instead, she rapidly took control of the narrative herself. “There is already harsh c r

  Influencers and celebrity culture: blog tasks 1) Media Magazine reading 1) How has YouTube "democratised media creativity"? The YouTube platform  has democratised media creativity,  with ordinary users uploading their own content: they are ‘producers’   (producer-users) and ‘prosumers’   (producer-consumers). Content is  published first and then filtered or  judged later by audiences. So, success  is measured by the number of views  and the reaction of the ‘fans’ rather  than the judgement and financial  power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  In the 1960s Marshall McLuhan   described how the world was shrinking,  becoming more interconnected due  to technological progress. For him,  improved communications turned  the world into a global village, and  this was decades before the internet.  Not all famous YouTubers, like Emma  Chamberlain, are American but  Ameri

  Clay Shirky: End of audience blog tasks Media Magazine reading 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? we could email and exchange files  with people at other universities. I didn’t actually  know I was using the internet at the time and  it wasn’t really until 1987 when I was working  at Acorn Computers – the Cambridge company  that made the BBC Micro and Archimedes  computers, and the ARM chip that’s in most of  your mobile phones – that I realised that we had  access to a way to talk to hundreds of thousands of other computer users around the world.  The network doesn’t care what the data means or how it is used, and that is its main strength and main weakness. It means the Net is open to innovation like email, the web, Spotify or Snapchat – but is also makes it next to impossible to stop spam, abuse or the trading of images of child abuse. These two sides of the network are always with us

  Your final Magazines index should include the following: 1)  Magazines: Front cover practical task 2)  Magazines: GQ - Language and Representation 3)  Magazines: GQ - Audience & Industry 4)  Magazines: The Gentlewoman - Language and Representations 5)  Magazines: Front cover practical task LR 6)  Magazines: The Gentlewoman - Audience and Industries 7)  Magazines: Industries - the appeal of print and independent magazines

  1) Media Magazine feature: Pleasures of The Gentlewoman Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  Yet, the gentlewoman sticks a middle finger up at these conventions . Its minimalist covers are so completely different that it’s actually shocking. The only text is the title, subtitle and name of the person in the photograph, which is taken as a portrait and framed like a painting. It’s a bold statement that says this is more than just a magazine, this is art. In case it wasn’t different enough, the masthead is in lower case! Compared with Vogue, Elle or Cosmopolitan , the gentlewoman has no need to shout. Its fresh take on what a magazine should look like stands out enough – made you look, it seems to whisper. From its very specific choices around typography to its choices around colour an