Lara media exam blog

  1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? The 1960s ushered in an age of new and pioneering advertising  techniques. According to AdAge (adage.com), advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns. “Eschewing portrayals  of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with  humour, candour and, above all, irony.” Copy was still used to offer  an explanation of the product - and to pitch to the consumer - but the  visuals took on a greater importance. The “new advertising” of the  1960s took its cue from the visual medium of TV and the popular  posters of the day, which featured large visuals and minimal copy  for a dazzling, dramatic effect. Print ads took on a realistic look,  relying more on photography than illustration, and TV spots gained  sophistication a

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: good textual anaylsis in Q1 ebi; more reference to on text in q2 and take care with spelling especially of of key words 10/20- D below acp/=c 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. 5/8- Finally, the costume of the man perhaps reflects David Gauntlett’s idea that masculinity is evolving due to changing representations in the mass media. The lack of a tie and socks is a more informal, modern interpretation of masculinity compared to traditional representations and perhaps suggests that Carolina Herrara as a brand is not entirely stuck in the past. 5/12-David Gauntlett argues that masculinity is constantly evolving and social concerns that masculinity is ‘in cris

  Gender, identity and advertising: blog tasks David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity . 2) How does Gauntlett suggest the media influences the way we construct our own identities? Magazines, bought on one level for a quick fix of glossy entertainment, promote self-confidence (even if they partly undermine it, for some readers, at the same time) and provide information about sex, relationships and lifestyles which can be put to a variety of uses. Television programmes, pop songs, adverts, movies and the internet all also provide numerous kinds of '

  1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid - 1990s , advertising has increasingly employed images in which the gender and s exual  orientation of the subject(s) are markedly (and purposefully) ambiguous. As an ancillary to  this, there are also a growing number of distinctly homosexual images - and these are far removed from  depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Between 1940-1950 there were many stereotypes of woman including that they were suffering from identity crisis. Prior to the war, feminists had been articulating the idea of women having their own plans and careers; but soon after 1945, women were made to feel guilty by warnings of the 'dangerous consequences to the home' that had begun to circulate. It was presupposed that women would be purchasing such goods for the household, thus advert