OSP assessment learner response
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW . Good arguments preferred, especially for Zendaya EBI ; a more substantial and detailed answer needed for q2 including making consistant reference to hesmondhalgh. 14/34 D 2) Read the whole mark scheme for this assessment carefully . Identify three specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.) Dominant or preferred readings: Google represented as unthreatening, safe and a natural part of middle-class family life. Oppositional or counter-hegemonic readings: • Reinforces white, western, middle-class representation of family life to the exclusion of other backgrounds (race/ethnicity, sexuality, age, class). Presents the white, western ‘2.4 children’ average as desirable, aspirational lifestyle – some audiences will reject this. Negotiate