Lara media exam blog

  Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? Beauty haven Sephora has launched ‘Black Beauty is Beauty’, a new campaign celebrating the countless Black traditions and inventions that have propagated the beauty trends we all know and love – from stylised baby hairs and cut-crease eye shadow to glitter and Shea butter-based skincare. The campaign is part of the retailer’s broader commitment to advancing racial equity in the beauty and retail sectors. 2) What scenes from the advert are highlighted as particularly significant in the articles? The film shows a white person applying a cut crease, then cuts to a trio of drag queens beating their face, then to vogueing at a drag ball. The message is clear: these trends are Black and queer. From the Black mom who laid our edges as children and taught us to use thick lotions instead of that watery mess, we birthed make-up and skin care with our love and shared it with the world.  3)

  Introduction to Postcolonialism: blog tasks 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  With that came attitudes that are  now collectively known as ‘ cultural  imperialism’ or ‘colonialism’ – the belief  that native people were intellectually  inferior, and that white colonisers had  a moral right to subjugate the local populace as they were ‘civilising’ them: in  other words, trying to make them more  like Western European society. 2) Now look at the second page. What is postcolonialism?  The process of decolonisation  gathered speed in the 20th Century  and with it, many of the attitudes  associated with colonialism began to  be challenged . Postcolonialism, like  postmodernism , refers less to a time  period and more to a critiquing of a  school of thought that came before  it. Postcolonialism exists to question  white patriarchal views with a particular  reference to how they relate to race. 3) How does Paul Gilroy suggest postcolonial