Lara media exam blog

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The product that was to become Marmite was invented  in the late 19th century when German scientist Justus von  Liebig discovered that brewer’s yeast could be concentrated,  bottled and eaten. The Marmite Food Extract Company was  formed in Burton-upon-Trent, Staffordshire in 1902 with  the by-product yeast needed for the paste supplied by Bass  Brewery. Marmite takes its name from the clay French stock- pot used for reducing foods into stews. It was originally  supplied in small earthenware pots, but was made available  in the characteristically-shaped black glass jars from the  1920s. The stockpot remains on the label, however, with  the connotations of traditional cookery and ‘boiled-down  goodness’ that were a feature of early advertisements. 2) What persuasive techniques are used by the Marmite advert? it uses emotional and historical techniques  this is because it uses an story to

    1) Why is representation an important concept in Media Studies?. A representation is  a re-presentation (literally – to  present again), and so the images and ideas  we see on screen, in print or online are  ‘removed’ from the original object. The  media  intervene  and stand between  the object and what we see – the act  of communicating the image or idea in  some way changes it. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The photograph of Kate Middleton  the newspaper is a  re-presentation   of what she looks like, with people  controlling and manipulating the  image at various stages throughout the  process. The  photograph, then, is a representation  of the Duchess. It may look like her  but, in addition to her likeness, it will  communicate ideas about her that are  created during the mediation process. this clearly shows the media can manipulate people into thinking a different view on someone and something by one pi

  Part 1: BBC Question Time analysis https://youtu.be/R7i-JIw1zig 1) What examples of  binary opposition   can you suggest from watching this clip? -rich and poor the middle class and working class -a comedians view against a politicians views 2) What ideologies are on display in this clip? Conservative  and liberalism views is seen in this clip. In this video slip we see them  arguing  over the beliefs of overpopulation and migration and their different views on it. They are both stubborn on there views and points even though some of there points don't make much sense,it shows a lack of  understanding  for other peoples believes. it also shows how different peoples believes are as  Russel  brand is a comedian and  Nigel  Farage is an  politician.  Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mocki

  Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? constructing an image to communicate  our identity . We have complex ideas about  our selves; there is a difference between the  person we think we are, the person we want to  be and the person we want to be seen to be. I think, therefore I am How we perceived ourselves and  how we presented ourselves was based on the  social constructs that defined the interpersonal  relationships within the groups we found  ourselves in. Our identity would have been based around aspects of our lives that were constructed  outside of our selves; class , religion , gender and  the predetermined roles that were part of the  accident of the family we were born into. From citizen to consumer The idea that identity could be constructed  in terms of an externalised image came in the  post-industrial consumer boom of the early  20th century where there