Baseline assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

14-D 

www: some reference to contexts in q2esspically social 

Ebi: missed opportunities in Q1-needs more close textual analysis 


2) Focusing on the unseen question 1, pick out three bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth. 

• the construction of myth through the use of signs – the lone, charismatic American
hero, violent but thoughtful and reflective.
• concept of the US as born out of violence (in flames).
• notion of a patriotic country, valuing an independent spirit associated with
masculinity.
l
3) Look at the anticipated content for the 25-mark Magazines question. Pick out three points on GQ and three on The Gentlewoman that you think are particularly interesting for this question on social and cultural contexts.
• CSP pages that support this view include the Robert Pattinson cover shoot (Art and Fashion
issue) and the extended interview and fashion photoshoot with actor Jonathan Bailey.
Specific analysis might include the unusual, subversive font and typography on the Pattinson
cover or the Virgil Abloh feature that offers a ‘Golden age of creativity’.
• CSP edition front cover features Scarlett Johansson but construction of cover certainly
reflects the changing social and cultural contexts both in terms of media language and
representation of celebrity. The cover lacks the typical conventions of a magazine cover – no
cover lines aside from the celebrity’s name – and the cover image is unusual. A tight close-
up with exaggerated make-up shot slightly from below offers an fresh and unusual
representation of a female Hollywood star.
• CSP edition features also suggest producers are responding to changing social and cultural
contexts. Ramla Ali boxing feature offers a working class woman from a minority group
talking about her strength and what it is like to be punched. Isabella Tree rewilding feature
reflects changes in attitudes towards the environment and climate change, a key interest for
younger demographics in particular. Finally, the Stella McCartney feature on a vegan
handbag also reflects social and cultural changes in society.
    4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
    • Introduction: one sentence answering the original question and laying out your argument clearly.
    • Paragraph 1 content:Points that argue that media producers must respond to changing social and cultural contexts to maintain audiences
    • Paragraph 2 content: Points that argue that producers do not have to respond to changing social and cultural contexts
    • Paragraph 3 content: GQ context -GQ could be seen as a clear example of the way media producers respond to changing social and cultural contexts – a magazine that has explicitly attempted to redefine modern masculinity.  CSP pages that support this view include the Robert Pattinson cover shoot (Art and Fashion issue) and the extended interview and fashion photoshoot with actor Jonathan Bailey. Specific analysis might include the unusual, subversive font and typography on the Pattinson cover or the Virgil Abloh feature that offers a ‘Golden age of creativity’.
    • Paragraph 4 content: 
    • The Gentlewoman magazine has bucked the trend when it comes to the decline in print media but perhaps reflects changes in social and cultural contexts with regards rebranding print as a luxury product in an ethical lifestyle.
    • Conclusion: sum up your argument a final time in one sentence
    5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.
    -close textual analysis 
    -conglomerates 
    -advertising 

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