Advertising and Marketing index

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Zendaya: Audience and Industries blog tasks

  Audience Smart Water brand case study 1) What is the charity link to her Smart Water brand ambassador role and how does this link to the celebrity persona she has created? Zendaya  has been announced as the Global Brand Ambassador for  smartwater . As ambassador for the premium water brand, Zendaya will appear in a series of new creative celebrating those defining ‘smart’ on their own terms, and support community water programmes that directly impact women. She will work with the Global Water Challenge, a charity working to help achieve universal access to clean drinking water, by launching the smart solutions: global water challenge, inviting local organisations to apply for funding to GWC’s women for water action platform. 2) Read the analysis of Zendaya’s social media profile. What statistics support why she is described as ‘a high-ranking celebrity influencer’? “We could not be more thrilled to have Zendaya join smartwater as the newest face of our brand,” said Matrona Filippou
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Zendaya: Language and Representations blog tasks

  Introduction and background reading  1) What was the 2015 Oscar controversy involving Zendaya?   But she didn’t become really famous — mainstream famous, you’re-allowed-to-get-away-with-only-using-one-name-because-you’re-just-that-famous famous — until the 2015 Oscars . That was when Zendaya, age 19, happened to appear on the red carpet in a white silk gown, with her hair in dreadlocks — and on E’s   Fashion Police ,   Giuliana Rancic commented , “That hair is swallowing her. I feel like she smells like patchouli oil.” An offscreen (and never-identified) voice added, “Or weed.” 2) How did Zendaya control the narrative of that controversy? Outrage followed thick and fast, with  commenters   across   the internet  decrying the  Fashion Police  segment as racist.   And in the ensuing controversy , Zendaya could easily have let those commenters position her as the passive victim of Rancic’s ignorance. Instead, she rapidly took control of the narrative herself. “There is already harsh c r
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The Gentlewoman: Language and Representation blog tasks

Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? the serif fon t of Scarlett's Johansson's name gives a connotation that she is important as the Headline of the magazine is sont serif don’t which matches the value of the magazine. This contrast suggest that they are drawing attention to her name as she is important. 2) How does the cover subvert conventional magazine cover design? Normally A magazine cover would be a median shot with cover lines surrounding however there is a close up shot with no cover lines. The picture is in a box which again breaks the typical conventional magazine cover. 3) Write an analysis of the central image. There is a a monochrome image covers in QW typical which is different to there house style especially the dramatic colourful makeup. 4)  What representations of gender and celebrity can be found on this front cover? there is a reputation of women having power. This is because of the low angled sho
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