Zendaya: Audience and Industries blog tasks
Audience Smart Water brand case study 1) What is the charity link to her Smart Water brand ambassador role and how does this link to the celebrity persona she has created? Zendaya has been announced as the Global Brand Ambassador for smartwater . As ambassador for the premium water brand, Zendaya will appear in a series of new creative celebrating those defining ‘smart’ on their own terms, and support community water programmes that directly impact women. She will work with the Global Water Challenge, a charity working to help achieve universal access to clean drinking water, by launching the smart solutions: global water challenge, inviting local organisations to apply for funding to GWC’s women for water action platform. 2) Read the analysis of Zendaya’s social media profile. What statistics support why she is described as ‘a high-ranking celebrity influencer’? “We could not be more thrilled to have Zendaya join smartwater as the newest face of our brand,” said Matrona Filippou
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