MIGRAIN: Reception theory

1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?

oppositional- that could come across potentially come across racist as people may take it as they are associating crime withy black people  if they didn't know that who 50 cent is and his story they would maybe assume that the finger print and the black person could be stereotyping black people with.  this could be taken out of context and seen as discriminative  and very offensive towards black people.

dominant readng-as50 cent lived an had lived in the projects and during his time growing up there and living there he was shot multiple times by rival gangs and cross fires. He "made it out the hood" which means he left the projects and got richer and famous and able to live in a safer area with security. Because of his story he is seen as very motivational and inspires people that they can make it out the projects and become more.
his messages that anyone can make it and to embrace who you are and where you come from as t makes you the person you are and shows identity however it doesn't define how far they could get in life.

negotiated- however if a person who hasn't had a hard life and grew up privileged was to bring this message it could receive a lot of backlash due to the fact that the message has no feeling towards it as the person representing it doesn't fully understand feel the message they are portraying.
by wearing the brand it signifies the message that anybody can do better within there life and make it out hard situations and give them motivation and hope


2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work?


the dominant reading-  the "ready for lifting" shows the audience that there are going to be a lot of deals and prices  reduced as it suggest that they will be spending a lot of money as the word lifting suggest to them that they will buy a lot causing it to be very heavy. Then below it say "up to 50% off" this will attract an audience/customer as they love discounts and knowing there's half price off will attract them to go shop their.

opposite reading- could be that people don't understand what is going on in the picture as she is wearing heels but is also dressed in sports wear but also wears a fancy going out jacket with this which can confuse the message of the article in the reading as going shopping in heels is unusual. the audience also may feel like the big bags are very perceiving 

negotiated- is that the audience are a bit confused about what's going on i n the picture but understand that there is a huge sale and are attracted to in the shop or online and check out what was being advertised
3) How useful is Reception theory when analysing media products? 

some may agree that the reception theory is useful this is as it gives company's an idea of what the advertising and shows different ways that a person could take this which suggest to the company what they should be publishing. they have to consider the opposite reading and see how bad it is just in case of receiving backlash from the audience and knowing how bad that it could look on the company as the last thing that they would wants to offend anybody and be part of a scandal as when media covers it and it spreads the company gets twisted into being discriminative.

however some people may not look into the the advert into huge detail and don't look to understand it but looks to just shop from the place. this means that it may not be needed to use the reception theory as long as they aren't publishing anything offensive then is the analysis isn't needed 

Comments

Post a Comment

Popular posts from this blog

Zendaya: Audience and Industries blog tasks

  Audience Smart Water brand case study 1) What is the charity link to her Smart Water brand ambassador role and how does this link to the celebrity persona she has created? Zendaya  has been announced as the Global Brand Ambassador for  smartwater . As ambassador for the premium water brand, Zendaya will appear in a series of new creative celebrating those defining ‘smart’ on their own terms, and support community water programmes that directly impact women. She will work with the Global Water Challenge, a charity working to help achieve universal access to clean drinking water, by launching the smart solutions: global water challenge, inviting local organisations to apply for funding to GWC’s women for water action platform. 2) Read the analysis of Zendaya’s social media profile. What statistics support why she is described as ‘a high-ranking celebrity influencer’? “We could not be more thrilled to have Zendaya join smartwater as the newest face of our brand,” said Matrona Filippou
Read more

Zendaya: Language and Representations blog tasks

  Introduction and background reading  1) What was the 2015 Oscar controversy involving Zendaya?   But she didn’t become really famous — mainstream famous, you’re-allowed-to-get-away-with-only-using-one-name-because-you’re-just-that-famous famous — until the 2015 Oscars . That was when Zendaya, age 19, happened to appear on the red carpet in a white silk gown, with her hair in dreadlocks — and on E’s   Fashion Police ,   Giuliana Rancic commented , “That hair is swallowing her. I feel like she smells like patchouli oil.” An offscreen (and never-identified) voice added, “Or weed.” 2) How did Zendaya control the narrative of that controversy? Outrage followed thick and fast, with  commenters   across   the internet  decrying the  Fashion Police  segment as racist.   And in the ensuing controversy , Zendaya could easily have let those commenters position her as the passive victim of Rancic’s ignorance. Instead, she rapidly took control of the narrative herself. “There is already harsh c r
Read more

The Gentlewoman: Language and Representation blog tasks

Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? the serif fon t of Scarlett's Johansson's name gives a connotation that she is important as the Headline of the magazine is sont serif don’t which matches the value of the magazine. This contrast suggest that they are drawing attention to her name as she is important. 2) How does the cover subvert conventional magazine cover design? Normally A magazine cover would be a median shot with cover lines surrounding however there is a close up shot with no cover lines. The picture is in a box which again breaks the typical conventional magazine cover. 3) Write an analysis of the central image. There is a a monochrome image covers in QW typical which is different to there house style especially the dramatic colourful makeup. 4)  What representations of gender and celebrity can be found on this front cover? there is a reputation of women having power. This is because of the low angled sho
Read more