Reading an image - media codes.

 the written code gives a deeper meaning which makes audiences which makes audiences question themselves and may make them see the importance of life. this may give them motivation. By the written quote  he suggest that life can be taken away and end at anytime and it is extremely valuable. the font of the writing is serif which is also similar to newspaper fonts. this may symbolise crime stories in a newspaper of people dying or being locked up for life and not being able to live with freedom again. the quote "i am what i am" shows strength within himself and his identity as a person, which he may be suggesting to the audience that see the poster to be certain and confident within themselves no matter where or what they came from.

the finger prints are a narrative code as it paints a picture for the audience to show that around can ruin your live at anytime. 50 cent was shot multiple times while being brought up in the projects( the ghetto-some people call it ) in America. He may be reaching out to the audience that at any moment anything unexpected can happen and they need to value life more. he uses this advert to suggest that anyone can make it out of the hood and uses this to motivate them. the close up shot of him has a dim lighting and focuses on the brands clothing and accessories. his serious expression fits the whole vibe of the poster 


the written code is the "ready for lifting" shows the audience that there are going to be a lot of deals and prices  reduced as it suggest that they will be spending a lot of money as the word lifting suggest to them that they will buy a lot causing it to be very heavy. Then below it say "up to 50% off" this will attract an audience/customer as they love discounts and knowing there's half price off will attract them to go shop their.
the technical code of the picture is firstly the orange background is bright and very eye opening it attracts the guy and the lighter /brighter lighting on her gives a nice look to the poster. the shot is a far shot (it shows the full body) the huge dark greens contrast with the orange bright background. the huge bags show that  the customers will be buying a lot. her facial expression shows that she is struggling to carry the bag as it is so heavy. the sports clothes and tied up hair link with the written quote. this was for younger people as carrying heavy stuff isn't for old people but the general message is for all kinds of people



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